Tech News LLC

Game marketers are always looking for ways to make their titles successful. One of the best ways is to look at what other game companies are doing, especially when it comes to free-to-play (F2P) games on Facebook and mobile devices. We took a visit out to North Carolina last week to speak with Ky Le, an entrepreneur and the former VP of business development for Kabam's European division. Le and his business partner, Matt Woomer, just launched a new company called Disruptor Beam out of Boston. I was able to sit down with Ky in North Carolina during our trip and hear about some ideas he had when it came to marketing F2P games on Facebook and mobile devices. Here are four tactics that game companies can steal from game companies: 1) Leverage existing fan bases to market your new titles When Disruptor Beam launched its first title, Star Trek: Fleet Captains , in December 2011, it wasn't like many other traditional video game launches where there is a big media buy and then th...

As marketing channels continue to evolve, more and more businesses are beginning to look toward B2B sales opportunities. The question is - is b2b sales better than b2c? B2C stands for business-to-consumer which is considered direct sales. A company can determine the success of a B2C sale by looking at how many consumers walk through the door of their brick and mortar location, or visit their website. Statistics show that only 4% of Americans prefer to buy items online rather than in stores. This goes to show just how important it is for businesses who sell products directly to consumers (i.e.: stores, restaurants, etc.) to have a physical presence in order to successfully win over new customers. B2B stands for business-to-business which means the company is selling their product/service to another business in hopes that they will generate revenue by reselling the product/service. These sales are generally more complex than B2C transactions because there are more stakeholders i...

You're in the business of selling products, but is your website selling? The average B2B buying cycle has increased to 6.3 months. To keep revenues rolling in, it's important for you to close more deals faster with high-quality leads. The best way to accomplish this is by developing your online presence and investing in a website that is optimized for lead generation. It's time to stop dragging your feet and start putting together a site at the top of its game. But where do you begin? We talked with marketers and came up with this list of 29 B2B websites across various industries that we expect will be excelling in 2021: 1) Sephora (Beauty and Cosmetics) 2) Nordstrom (Clothing and Accessories) 3) Lenovo (Technology) 4) Comcast Business (Telecoms, Data Usage, ISP Service Providers, etc.) 5) AT&T Business Solutions (Telecoms, Data Usage, ISP Service Providers, etc.) ( will likely be merged by this time ) 6) Stamps .com (Postal Services / Shipping) 7) Cache (Ma...